They’re also promoted using Google Adwords and other paid boosting methods. Landing pages are crafted to target a specific set of search terms. There are a few benefits of effective landing pages, beyond increased conversions. But before we do, let’s talk about how a landing page benefits your company. It contains all of the effective elements of good landing page design, which we’ll get to. (2) Underneath is another call to action, this one for looking up recipes, which is why many people probably come to her site in the first place. It contains a simple headline, a brief description, and a strong CTA. (1) First, it’s promoting her tour, an intimate evening with Nigella Lawson. It’s actually carrying two conversion goals in one simple design: It’s for Nigella Lawson, the famous chef. Here’s one of the best landing pages examples I have seen. Again, this can be your homepage, if you set it up to increase conversions, for example. ![]() People often find homepages through word of mouth or social media, while landing pages are often found organically, using keywords and high-ranking search results.Įach page has its own purpose: to inform, to act as a gateway to the rest of the site (as in your homepage), or a number of other reasons.Ī landing page is usually promoted through Google Adwords or another similar service, and it exists for one reason only: to convert. ![]() It all comes down to how they find your page and why the page exists in the first place. a homepage or other page your visitors find through a search engine, people often get confused. A landing page can be your homepage, or another page within your taxonomy, or it can be a standalone page created for a specific campaign, sale, or product. The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals.
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